Our Process
From Audit toLaunch in Days,Not Quarters
How does a website get built in days instead of quarters? Five stages: visibility audit, fixed-scope written proposal, pipeline build with AI execution under senior-engineer review, measured launch, and post-launch SEO. One accountable team, and a written scope before a line of code gets written. This is the exact process behind every engagement on our work page.
Your Part Is Small. OursIsn't.
You run your business. We run the project. Here is the honest split of effort.
What We Need From You
One discovery call, about 45 minutes
Access to your domain, hosting, and Google Business Profile
Straight answers about your customers, pricing, and capacity
One decision-maker who can sign off on the scope
Feedback at two scheduled checkpoints, not daily meetings
What We Handle
The audit, the strategy, and the written proposal
Copywriting, design, and photography direction
The full build: pages, schema, forms, integrations
Migration plumbing: redirects, canonicals, analytics continuity
Launch, indexation, and post-launch SEO iteration
Straight Answers
The questions every business owner asks about the process, answered the way we'd answer them across a table.
Two reasons: evidence-first scoping and our delivery pipelines. The audit removes the guesswork that bloats traditional timelines, and AI handles the volume inside the pipeline while a senior engineer directs the work and reviews every line. Nothing ships without human review. The timelines on this page are real client engagements, linked above.
Only humans. You work directly with the founders, Matthew and Nathan, from the first call through launch. There is no account manager and no junior handoff. The pipeline is a system we own and operate; the accountability is ours.
We keep measuring. Rankings, map-pack movement, and lead flow get monitored, and we iterate on content, city pages, and schema. If a cutover wobbles or a number moves the wrong way, that's our problem to fix, and we treat it that way.
Most of our clients do. The process starts with the ECARAT visibility audit, and a revamp follows the same five stages: audit, fixed-scope proposal, rebuild, measured launch with redirect maps and analytics continuity, then post-launch iteration. Your rankings and reviews survive the move.