Our Process
From Audit to Launch in Days, Not Quarters
Five stages: visibility audit, fixed-scope proposal, AI pipeline build under senior-engineer review, measured launch, SOW-scoped post-launch SEO. One accountable team.
Your Part Is Small. Ours Isn't.
You run your business. We run the project. Here is the honest split of effort.
What We Need From You
One discovery call, about 45 minutes
Access to your domain, hosting, and Google Business Profile
Straight answers about your customers, pricing, and capacity
One decision-maker who can sign off on the scope
Feedback at two scheduled checkpoints, not daily meetings
What We Handle
The audit, the strategy, and the written proposal
Copywriting, design, and photography direction
The full build: pages, schema, forms, integrations
Migration plumbing: redirects, canonicals, analytics continuity
Launch and indexation, plus post-launch work defined in the SOW
Straight Answers
The questions every business owner asks about the process, answered the way we'd answer them across a table.
Two reasons: evidence-first scoping and our delivery pipelines. The audit removes the guesswork that bloats timelines; AI handles the volume while a senior engineer directs every decision and reviews every line. The timelines on this page are real client engagements.
Only humans. You work directly with Matthew and the team from the first call through launch. There is no account manager and no junior handoff. The pipeline is a system we own and operate; the accountability is ours.
Post-launch work is defined in your SOW. That scope can include monitoring rankings, map-pack movement, and lead flow, plus iteration on content, city pages, and schema. If a cutover wobbles or a number moves the wrong way, you and the owners review the evidence and agree the next step.
Most of our clients do. A revamp follows the same five stages: audit, fixed-scope proposal, rebuild, measured launch, then SOW-scoped iteration. Redirect maps and analytics continuity are included. Your Google reviews stay on your Business Profile, which we reconnect to the new site. We measure before and after, and do not guarantee future search positions.