General Contracting
Audit in the Morning, New Website by Dinner
A same-day turnaround from digital-footprint audit to a complete new site for Vulcan Specialties, a Milwaukie general contractor.
Read the storyAI Search Optimization (GEO)
Generative engine optimization (GEO) for Pacific Northwest businesses: entity-graph engineering, answer-first content, and a citation strategy that get you recommended by ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Proven on real Pacific Northwest businesses
A growing share of buyers skip the ten blue links entirely. They ask ChatGPT or Perplexity 'who's the best roofer in Portland' and act on the two or three names that come back. If your business isn't in that answer, you never knew the job existed.
Here's the market reality: most local business content was written years ago, for a search engine that ranked pages, not for engines that quote answers. The businesses getting cited are the ones whose identity is machine-readable, whose content leads with the answer, and whose claims are corroborated across the web. That bar is low right now, and it won't stay low.
GEO isn't magic, and it isn't a replacement for SEO. AI engines lean on pages that already perform in search, so this work layers on top of a real technical foundation. No one can guarantee a citation. But every input AI systems use to pick who gets recommended is engineerable, and measurable.
Every engagement starts with a free discovery call: an ECARAT scan for existing sites, a brand-and-offer session for new ones.
| Typical SEO Agency | DIY Plugins | Agentic PNW | |
|---|---|---|---|
| Entity graph engineered for AI citation | Basic meta tags | ||
| Answer-first content structure | |||
| Third-party citation & corroboration strategy | Sometimes | ||
| AI-crawler access configured (robots.txt, llms.txt) | Rarely | Sometimes | |
| AI visibility measured with before/after re-scans | |||
| Honest that no one can guarantee AI placement | Rarely |
The code, the content, the design, the domain, the hosting account. If you ever walk away, everything walks with you. No rental websites, no hostage platforms, no “you can’t take it with you.” Period.
How we price
GEO work is scoped from the free ECARAT scan. Standalone search-visibility engagements follow the same fixed-scope model as the 'Just SEO' tier in our instant estimate; most GEO work ships inside a revamp, where the full SEO stack is already included.
Fixed scope, fixed price, in writing, before work begins. No monthly 'AI SEO' retainer billing you forever for a one-time setup, and no promised placements: we sell engineering and measurement, not lottery tickets.
One conversation: real findings, a fixed price, no obligation.
The questions every business owner asks, answered the way we'd answer them across a table.
Generative engine optimization: the practice of making your business the one AI assistants cite and recommend. It's the layer on top of technical SEO, covering your entity graph, answer-first content, third-party corroboration, and AI-crawler access. You'll also hear it called AEO; same family of work.
No, and anyone selling it that way is guessing. AI engines lean heavily on pages that already perform in search. GEO builds on a real technical SEO foundation; it doesn't substitute for one. That's why most of this work ships inside our revamps, where the foundation is built first.
Honest answer: on the engines' schedule, not ours. AI systems re-crawl and re-evaluate over weeks to months, and nobody controls that timing. What we control is every input, and we show you movement with before/after re-scans instead of promising dates.
With the AI-search phase of ECARAT, our assessment engine: it checks whether ChatGPT, Perplexity, Gemini, and Google AI can find and cite your business, run before the work and again after. You get evidence per finding, not a vibe report.
A proposed file that summarizes your site for AI systems, and we ship it. But honestly: current crawler data shows AI engines primarily fetch your actual HTML pages, rarely llms.txt. It's one tactic in the stack, not the headline. The headline is structured, quotable, corroborated content on pages that already perform.
No one can, and you should walk away from anyone who promises it. We engineer every controllable input (entity graph, content structure, citations, crawler access) and measure the result against your baseline. That's the honest version of this service.
Book a strategy session at https://www.agenticpnw.com/contact or email matthew@agenticpnw.com directly. The visibility scan is free, and you'll have findings plus a fixed-scope proposal within 48 hours.
Next service
Website Design, Branding & RevampsBook a strategy session. We'll audit your current presence live on the call and show you exactly what's possible: big-agency quality on a small-business budget.