Launching SoonGeneral Contracting
Audit in the Morning, New Website by Dinner
A same-day turnaround from digital-footprint audit to a complete new site for Vulcan Specialties, a Milwaukie general contractor.
Read the storyConstruction & Remodeling
LiveA Full Squarespace Migration, Rebuilt and Live in One Day
Seventeen pages replicated, remediated, and cut over, with the duplicate-content problems of the old site engineered out.
ripcityconstruction.com
Objective
Rip City Construction's Squarespace site had a hidden problem: 73–94% duplicate content per page, a wrong ZIP code in its schema, and missing H1s, all quietly suppressing rankings they'd earned over a decade.
They needed a faithful rebuild that fixed the foundation without disturbing their Google Business Profile, backlinks, or citations.
Key Services
- Website Revamp
- Platform Migration
- Technical SEO & Schema
- Duplicate-Content Remediation
Platform
Next.js on Vercel
Website
ripcityconstruction.comThe Transformation
Before Agentic PNW / With Agentic PNW
cameron-taylor-tmzg.squarespace.comBefore
ripcityconstruction.comAfter
Both full pages, start to finish. Hover or tap to pause.
01
Pixel-faithful, minus the platform bloat
- All 17 pages replicated from Squarespace to Next.js
- 73–94% duplicate template content engineered out
- Staging-gated indexation: no SEO leaks before launch
Beforecameron-taylor-tmzg.squarespace.com
Afterripcityconstruction.com
02
Schema from wrong-ZIP to full entity graph
- Old schema had the wrong postal code, rebuilt from verified data
- GeneralContractor graph with CCB license, geo, hours, areaServed
- sameAs links across Facebook, Houzz, Yelp, BuildZoom, Nextdoor
Beforecameron-taylor-tmzg.squarespace.com
Afterripcityconstruction.com
03
A cutover Google never noticed
- Every backlink, citation, and GBP link kept working
- Canonical host redirects mapped from the old site
- Delivered with a measured before/after SEO comparison
Beforecameron-taylor-tmzg.squarespace.com
Afterripcityconstruction.com
01
The Opportunity
A respected Portland remodeler was being held back by technical debt they couldn't see. Their platform's template was duplicating nearly every page's content in Google's eyes.
0
Day from start to staged build
02
The Solution
A pixel-faithful Next.js replica of all 17 pages, with a complete schema.org graph (GeneralContractor, geo, hours, CCB license, areaServed, sameAs), per-page canonicals, production-gated indexation, and a measured before/after SEO comparison documenting every fix.
0
Pages rebuilt with full schema
03
The Impact
The new site is live on the client's domain. Every existing ranking signal (backlinks, GBP website link, citations) kept working with zero disruption.
0%
Duplicate content eliminated
More Work
Launching SoonVulcan Specialties
LiveGeneral Contracting
A From-Scratch Website Built to Award Rubric Standards
A complete 16-page site for an up-and-coming Portland general contractor with a concrete focus, engineered against the same metrics Awwwards-style juries score on.
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