General Contracting
LiveA complete 16-page site for an up-and-coming Portland general contractor with a concrete focus, engineered against the metrics Awwwards-style juries score on.
Rolly Builders LLC, a licensed general contractor (Oregon CCB 261365) based in Portland, OR, is an up-and-coming shop with a focus on concrete work: driveways, patios, and sidewalks, alongside siding, painting, windows, framing, sheetrock, and decks.
They had no web presence at all. They needed a complete site built from scratch that would show the work, get serious prospects to call, and hold up under both design-jury and search-engine scrutiny.
Next.js on Vercel
The Build
The full Rolly Builders homepage, start to finish. Hover or tap to pause.
01
A new general contractor with real craftsmanship had zero digital footprint: no site, no portfolio, no way for a homeowner to vet them or request a bid. Meanwhile, incumbents with weaker work but stronger websites were capturing the searches.
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Pages designed and built from scratch
02
A complete Next.js build designed and written from zero: a locked design system (construction-poster art direction, OKLCH tokens, fluid condensed typography), and every page engineered against the rubric metrics award circuits like Awwwards actually score: design, usability, creativity, and content, weighted for client work. Usability leads: a call-first conversion path with sticky mobile call bar, tap targets and focus states throughout, reduced-motion fallbacks, and a fully static build for speed. Seven trade pages and four service-area pages carry a full GeneralContractor and Service schema stack.
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Trade service pages, one per query family
03
The site is live at rollybuilders.com: 16 pages, fully static, with real project photography dropped into the slots the design reserved for it. A post-build SEO audit closed every critical finding, leaving zero open P0s.
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Service-area pages across the Portland metro
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