Commercial Mortgage & Lending
LiveA full platform build for a Portland commercial loan brokerage: 13 loan programs, a pricing engine, built-in e-sign, and a 19-section staff CRM, all in-house.
Denali Commercial Mortgage is a three-generation Greco family firm in Portland's Pearl District (NMLS #1276463), brokering commercial loans since 2012 with 40+ years of combined experience and a 5.0-star Google profile. Their promise is right on the homepage: “Your One-Stop Lending Center,” and “When lenders or other brokers say no, we say yes!”
The back office, though, was rented: HubSpot for CRM, InvestNext for investors, LearnWorlds for training, DocuSign for signatures, Dropbox for documents, roughly $1,400 a month, with borrower data scattered across all five. The brief: one platform the family owns, running intake, pricing, documents, portals, and the back office end to end.
Next.js 16 on Vercel + Supabase
The Build
The full Denali Commercial Mortgage homepage, start to finish. Hover or tap to pause.
01
A brokerage with three generations of lending experience was paying five SaaS vendors roughly $1,400 a month to hold its own business: the CRM, the investor portal, the training content, the signatures, the files. Every tool knew one slice of a deal; none of them knew the borrower.
0
Loan programs, incl. Signature Direct ($250K–$5M)
02
One Next.js 16 platform on Supabase (33 migrations) that runs the whole firm. Thirteen loan-program pages, led by the flagship Denali Signature Direct Loans ($250K–$5M). A four-step Get Qualified intake wizard with autosaving drafts. A pricing engine that generates branded term-sheet PDFs, and built-in ESIGN e-signature with token-linked signing. Behind the scenes, a 19-section staff CRM: pipeline, contacts, deals, submissions, lenders, commissions, revenue, and more. Borrowers, brokers, and investors each get their own portal: a deal room, an investor center, and a training LMS with Stripe-powered membership.
$1.4K
Monthly SaaS spend replaced by the platform
03
The platform is live at denalimortgage.com after a clean DNS cutover. HubSpot, InvestNext, LearnWorlds, DocuSign, and Dropbox are replaced by systems the family owns outright. An interactive nationwide loan map and a Recently Funded feed carry the track record (fastest close: 10 days), and eight letter-size program flyers print straight from the app.
0
Sections in the staff CRM & admin
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